Rap Tutorials: 10 Steps To Better Marketing Writing |
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CHAIN
Standard Member Joined: 14 November 2006 Status: Offline Points: 2769 Text Rank: Unranked Stats: 8-4-0 Form: LWWLWW |
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Posted: 18 December 2012 at 9:57am |
I came across this article which could be very useful to a lot of you rhyme writers as well....I know I was reading it like "damn, I do that all the time" I didn't write this, I just added a few ad-libs
In many marketing and selling professions, the ability to write well gives one a significant edge over others who aren't able to pen a compelling piece of prose. Wordsmiths are highly valued in most organisations, especially if their words can magically transform complex and arcane concepts into attractive ideas exhibiting Zen-like simplicity.
Like a scoop of well-made ice cream, good writing slides easily down one's throat, filling one with (PAUSE) strong emotional convictions about an idea, a person, a product or a company.
On the other hand, bad writing is like a stale piece of cheese - its odour is so repulsive that one prefers to stay away from it with a 10 metre pole!
What are some of the tricks behind compelling marketing writing?
1) Know who you're writing for. As the saying goes, different strokes for different folks. A sales letter going out to Fortune 500 CEOs (real niggas) will need to be pitched quite differently from an advertisement targeting 15 year old girls (bitch ass niggas).
2) Focus on a single idea and convey it in short and succinct paragraphs. The best marketing collaterals are usually focused sharply on a clear value proposition for their readers. Don't try to pack too many ideas into your prose at they may only confuse and frustrate your readers.
3) Invest in your headlines - they are the most important attention grabbers you've got in your textual arsenal, beyond that attractive picture of course. In the attention starved world of marketing, your headline needs to stand out in the sea of words and ideas.
4) Begin with a bang! The only place for a beginning like "Once upon a time..." is probably your 8 year old's bedtime storybook . After ensnaring your reader's attention with a rock solid headline, make sure that your first 1 or 2 paragraphs can sing to him or her. Convert those critical few seconds of attention into a deeper level of interest and engagement.
5) End on a high note (not a fizzle)! A good piece of marketing writing starts well, is nicely paced over its duration, and builds up to a crescendo with a call to action that encourages you to take a further step. Note that this doesn't necessarily have to be a hardsell pitch such as "While stocks last!" or "Season ending soon!". They can be in the form of a question, a quote from a famous person (no biting), or a reinforcement of your key message in a compellingly worded sentence.
6) Make sure you've got rhythm and tempo in your writing. Having too many long sentences will leave your readers' heads in a spin. At the same time, a continuous spurt of short sentences reads like a kindergartener's work.
7) Write, read, rewrite, read again, and rewrite if necessary. If at first you don't succeed in getting the right words across to your readers, try try again.
8) If you've gotten past the point of spotting your own mistakes, enlist the help of others. Having a fresh pair of eyes (or two or 10) always helps in making a piece of marketing prose tighter, leaner and razor sharp.
9) Even better, test your writing with members of your target audience. (shout out to Kay B) Try as we may, married men over 40 find it difficult to empathize with 10 year old boys or a swinging single in her 20s.
10) Finally, remember that any form of communications is a loop. Let your writing lead your readers to a deeper level of conversation and engagement with you. Make it a chapter in a book rather than a standalone episode so that the seeds of a long term relationship is forged. This helps to build customer loyalty, community and affinity over time
....Real shit
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DressToKill
Superior Member Joined: 27 June 2006 Location: Canada,New Brunswick Status: Offline Points: 6872 Crew: Lyricist Inc. Text Rank: Unranked Stats: 78-62-0 Form: LLWWWL |
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Well put, decent read.
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The original comeback kid
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Cuba
Senior Moderator Legendary Assassin Joined: 14 June 2004 Location: England Status: Offline Points: 12327 Text Rank: Unranked Stats: 47-22-0 Form: WWWWLW |
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"short and succinct paragraphs"...and I'd probably add, simple language...which they then utterly fail on in the next sentence...redundant phrasing "focused sharply", as opposed to focused in a blurry type way? Either focused or unfocused. Plus "for their readers" is also redundant...who else is the value proposition going to be for? Anyways...yeah, anyone in business can tell you that communication is one of the most highly sought after qualities. |
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-Orion-
Veteran Joined: 08 April 2004 Location: DisturbinLondon Status: Offline Points: 9598 Crew: Renegades Text Rank: #1 Stats: 90-4-1 Form: WWWWNW |
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Truth
Great ad-libs
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They just said that FUCKIN' with me They didn't mean it Nah . . . |
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IZIAH
Standard Member Joined: 31 August 2012 Location: alberta, Canada Status: Offline Points: 2041 Audio Rank: Unranked Stats: 2-3-1 Form: WLLWLN |
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yeah, this is useful chain...
i'll take this into consideration next time i post sumthin'...
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~Insight The Inspired~
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15landb01
Newbie Joined: 07 May 2013 Location: Poinciana Fl Status: Offline Points: 8 |
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Thats some good advice bro, i really do appreciate it.
The part that stuck out to e the most is starting out strong. One song that automatically comes to mind is 'drop the world' That first verse Carter throws out there is a great example in what you were talking about. Appreciate it again bro! |
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The only one that can stop you from reaching your destiny, is you
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